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Sustainability in the Shipping Industry: Best Practices and Challenges

  • Writer: Chandrama Vishawakarma
    Chandrama Vishawakarma
  • 59 minutes ago
  • 11 min read
Container ship with wind turbines in blue ocean. Text: "Shipfinex" and "Sustainability in Shipping Industry." Multicolored containers.

Introduction Sustainability in the Shipping Industry


Picture this: a massive container ship crossing the Pacific Ocean burns through 200 tons of fuel daily. That single ship produces more carbon emissions in one year than 50,000 cars combined. Now multiply that by over 50,000 cargo ships operating worldwide, and you begin to understand why maritime sustainability has shifted from a voluntary commitment to a non-negotiable business imperative.


The shipping industry accounts for approximately 3% of global greenhouse gas emissions, a figure that could increase to 17% by 2050 if left unaddressed. But here's what makes 2025 a watershed moment: new regulations are already here. The EU's FuelEU Maritime regulation took effect in January 2025, and the Carbon Intensity Indicator system is now actively penalizing inefficient ships.


For aspiring ship owners and maritime professionals, understanding sustainability isn't just about environmental responsibility; it's about business success. It's about asset value, operational costs, and competitive positioning in an industry undergoing its most significant transformation in a century. This article breaks down the current state of maritime sustainability, the practices separating leaders from laggards, and the very real challenges that make this transition so complex.


The Regulatory Changes: Why 2025 Is Different


Timeline graphic titled "2025 Maritime Sustainability Regulations" with milestones in 2023, 2024, 2025, 2030, and 2050 about maritime GHG targets.

The International Maritime Organization set the stage years ago with its 2030 target of a 40% reduction in intensity compared to 2008 levels. But 2025 marks the year when aspirational goals became binding requirements with financial teeth. (1)


The Carbon Intensity Indicator rating system, fully operational since 2023, now has three years of data. Ships rated D or E for three consecutive years face operational restrictions starting this year. According to DNV's 2024 Maritime Forecast, approximately 15% of the global fleet is currently at risk of falling into this penalty zone. For ship owners, this translates directly to reduced charter opportunities and diminished asset values.


The EU's FuelEU Maritime regulation adds another layer of complexity. It mandates a 2% reduction in greenhouse gas intensity for ships calling at European ports in 2025, escalating to 80% by 2050. Non-compliance triggers penalties that can reach hundreds of thousands of euros per voyage. With Europe representing roughly 20% of global maritime trade, avoiding these ports isn't economically viable for most operators.(3)


Meanwhile, the EU Emissions Trading System expanded to include maritime transport in 2024, meaning ship owners now pay for carbon emissions when entering EU waters. Initial estimates suggest this could add $2 to $4 million in annual carbon costs for a typical large container ship operating on European routes. (4)


These aren't abstract policy discussions anymore. They're line items affecting operational budgets and charter negotiations today.


The Net-Zero Framework Delay: A Setback for Maritime Decarbonization


The path toward maritime sustainability hit a significant obstacle in October 2025 when the International Maritime Organization's Marine Environment Protection Committee voted to delay adoption of the UN body's net-zero framework by a year after strident opposition from the US and other countries.


The vote exposed deep divisions within the global maritime community about how aggressively to pursue decarbonization targets. A motion to delay adoption was put forward by Singapore's delegation and put to a vote by Saudi Arabia. The results revealed a fractured consensus: 57 delegations voted to delay, 49 countries opposed the motion, and 21 abstained. This lack of agreement represents a concerning development for an industry that needs coordinated global action to meet its environmental obligations.


Thomas A. Kazakos, Secretary General of shipping body ICS, expressed disappointment with the outcome, stating in an emailed statement: "We are disappointed that member states have not been able to agree a way forward at this meeting." He emphasized that industry needs clarity to make the investments required to decarbonize the maritime sector, in line with the goals set out in the IMO GHG strategy.


The net-zero framework, provisionally approved in April 2025, would have set progressively tougher carbon-intensity requirements for marine fuels from 2028 to 2035, with the framework first coming into force in March 2027. This week's delay may now mean the timeline has to be pushed back, creating uncertainty for ship owners planning environmental compliance investments and alternative-fuel adoption strategies.


Regional Regulations Fill the Global Void


The delay's most immediate consequence is that regional measures, particularly the EU Emissions Trading System and the FuelEU Maritime regulation, will remain in place in their current form for longer and gain greater prominence in the maritime decarbonization debate. Other similar regional systems from other parts of the world are also more likely to emerge if global efforts remain stymied over the long term.


This regulatory fragmentation creates exactly the complexity that ship owners and aspiring owners sought to avoid. Instead of a single global framework providing certainty about compliance requirements and investment priorities, the industry now faces a patchwork of regional regulations with potentially conflicting requirements and varying enforcement standards.


Political Opposition and Economic Concerns


The Trump Administration in the US had been a steadfast opponent of the IMO's framework, characterizing it as a tax on American consumers. President Donald Trump stated in a social media post on Wednesday: "The United States will NOT stand for this Global Green New Scam Tax on Shipping, and will not adhere to it any way, shape, or form." He continued: "We will not tolerate increased prices on American consumers or the creation of a Green New Scam Bureaucracy to spend your money on their green dreams."


This political opposition reflects genuine tensions between environmental imperatives and economic considerations that characterize the sustainability debate. Ship owners face the challenge of navigating between regions that demand aggressive environmental action and those that resist measures they view as economically harmful.


Implications for Ship Owners and Maritime Investment


For aspiring ship owners and those evaluating maritime opportunities, this regulatory uncertainty complicates decision-making. Vessels designed and acquired today will operate for 20 to 25 years, spanning multiple regulatory regimes with unpredictable requirements. The framework delay doesn't eliminate environmental pressure; it simply shifts that pressure to regional authorities and makes the regulatory landscape less predictable.


Ship owners planning alternative fuel investments or efficiency upgrades now face greater uncertainty about which standards will ultimately prevail globally. Capital deployed toward compliance with one framework might prove insufficient or misdirected if different standards eventually emerge. This uncertainty can paradoxically slow environmental progress as owners hesitate to commit capital without clear regulatory direction.


However, one element remains certain: environmental regulations will continue tightening regardless of this specific framework's timeline. The EU's measures remain firmly in place and will escalate as planned. Individual flag states and port authorities continue implementing their own environmental requirements. Market pressure from cargo owners demanding sustainable shipping continues to grow. The delay affects timing and coordination, not the fundamental trajectory toward lower-emission shipping.


Industry Response and Continued Commitment


Despite the setback, ICS emphasized continued commitment to working with the IMO, which remains the best organization to deliver the global regulations needed for a global industry. The shipping industry recognizes that fragmented regional approaches create inefficiency and competitive distortions that unified global standards would avoid.


For platforms like Shipfinex offering tokenized ship ownership, this regulatory uncertainty underscores the importance of rigorous vessel selection criteria that emphasize environmental performance. Ships positioned ahead of regulatory requirements, regardless of which specific framework ultimately prevails, maintain competitive advantages and value preservation that vessels barely meeting current minimums cannot match. The regulatory uncertainty makes quality and forward-looking environmental positioning even more critical for long-term ownership success.


Best Practices: What Leading Operators Are Actually Doing


Chart compares alternative fuels: LNG, Methanol, Ammonia, and Battery. Colors indicate carbon reduction, infrastructure, safety, and timeline.

Walk through any major shipping conference in 2025, and you'll hear endless talk about alternative fuels and green technology. But when you examine what's actually working at scale, the picture becomes more nuanced.


Energy efficiency optimization remains the most cost-effective sustainability practice. Leading operators are implementing sophisticated weather-routing systems that can reduce fuel consumption by 5-10% through optimal route planning. (5)  Hull cleaning and propeller polishing, unglamorous but effective, can improve efficiency by another 8 to 10%. These aren't revolutionary technologies, but they deliver measurable results without requiring massive capital investment. (6)


Speed optimization, often called slow steaming, has become standard practice. Reducing speed from 24 knots to 18 knots can cut fuel consumption by nearly 40%, though it requires careful balance with schedule reliability and cargo delivery commitments. (7) It is reported that speed optimization alone helped achieve a 46% reduction in carbon intensity between 2008 and 2023. (8)


The alternative fuels landscape remains fragmented but is gaining traction. LNG currently leads with over 600 ships either in operation or on order, offering approximately 20% lower carbon emissions than conventional fuel oil. However, methane slip during combustion and production-related emissions complicate its long-term sustainability credentials. (9)


Methanol-powered ships represent the next wave, with major operators including Maersk and CMA CGM ordering dual-fuel methanol ships. Methanol is easier to handle than ammonia and can achieve carbon neutrality when produced from renewable sources. The challenge? Global methanol bunkering infrastructure remains limited to perhaps a dozen major ports.


Ammonia and hydrogen hold theoretical promise as zero-carbon fuels but face significant practical hurdles. Safety concerns, storage requirements, and almost non-existent bunkering infrastructure mean widespread adoption remains years away. Current industry consensus suggests meaningful ammonia adoption won't occur before 2030.


Wind-assisted propulsion technology has made a surprising comeback. Modern Flettner rotors and rigid sails can reduce fuel consumption by 10-30% on appropriate routes. Companies like Cargill and Berge Bulk have retrofitted ships with rotor sails, reporting fuel savings that pay back the installation costs within 5 to 7 years.


The Challenge Reality Check: Why This Isn't Simple


If sustainable shipping practices were straightforward and economically obvious, every operator would have implemented them years ago. The reality involves complex trade-offs that don't yield to simple solutions.


The capital cost barrier remains staggering. Retrofitting a large ship with scrubbers costs $5 to $10 million. Dual-fuel engine installations run $15 to $25 million. Building a new methanol- or ammonia-ready ship adds a 15-35% premium over conventional newbuilds. For an industry operating on notoriously thin margins, these figures represent existential decisions, not routine upgrades.


The fuel availability paradox creates a chicken-and-egg problem. Ship owners hesitate to order alternative fuel ships without guaranteed bunkering availability. Fuel suppliers won't invest in bunkering infrastructure without committed demand. Despite growing orders, fewer than 200 ports worldwide currently offer LNG bunkering, and methanol availability remains even more limited.


Technology uncertainty compounds investment decisions. Committing $150 million to a methanol-powered newbuild today means betting that methanol will be the winning fuel choice for the next 25 years. But what if ammonia infrastructure develops faster? What if breakthrough battery technology makes electric propulsion viable for longer routes? These aren't hypothetical concerns, they represent real risks that could strand assets worth hundreds of millions.


The operational complexity of managing mixed fleets challenges even sophisticated operators. Running ships with different fuel types requires specialized crew training, distinct supply chain management, and separate maintenance protocols. For smaller ship owners operating a handful of ships, this complexity can be prohibitive.


Charter market dynamics create split incentive problems. Ship owners bear the capital costs of sustainable technology, but charterers often capture the operational benefits through lower fuel consumption. Without charter premiums for eco-friendly ships, the business case for sustainability investment weakens considerably. (10)


How Sustainability Affects Maritime Asset Value and Ownership


Graph comparing conventional vs. eco-efficient ships. Blue bars show premium rates, chart depicts 10-year value retention curve, highlighting 15-20%.

Here's what aspiring ship owners need to understand: ship sustainability credentials directly impact investment returns through multiple channels.


Charter rate premiums for eco-friendly ships have materialized faster than many predicted. Major cargo owners, including Amazon, IKEA, and Unilever, now actively prefer ships with strong environmental credentials. Clarksons Research reports that fuel-efficient ships can command charter rate premiums of 10 to 15% in current markets. These premiums provide tangible return enhancement for owners of sustainable tonnage.


Resale value protection represents another critical factor. As regulations tighten, older, inefficient ships face accelerating obsolescence. The value gap between eco-efficient and conventional ships has widened considerably since 2020. When considering fractional ship ownership through tokenization platforms, sustainability credentials become a key due diligence factor affecting both initial valuation and long-term value preservation.


Access to capital increasingly depends on sustainability performance. Banks and financial institutions now incorporate ESG criteria into maritime lending decisions. The Poseidon Principles, adopted by banks representing $185 billion in ship finance, require alignment with IMO climate goals. Ship owners with poor environmental performance face higher borrowing costs or limited access to financing.


For platforms enabling fractional ship ownership, sustainability verification becomes crucial. Transparent carbon performance data, verified through platforms like RightShip or third-party audits, helps aspiring owners make informed decisions. The tokenization of maritime assets creates opportunities for new ownership models that weren't economically viable before, but the underlying ships must meet increasingly stringent environmental standards. (11)


Looking Forward: The Transition Pathway


The path to maritime sustainability won't follow a smooth, predictable trajectory. Expect ongoing volatility, false starts, and technology pivots.


Short-term priorities through 2027 center on optimization and compliance. Operators will focus on energy efficiency measures, speed optimization, and selective adoption of alternative fuels where infrastructure exists. CII rating management will dominate operational decision-making.


The 2028 to 2035 timeframe likely represents the critical transition period. Alternative fuel infrastructure will expand significantly, though regional disparities will remain stark. Expect consolidation around two or three fuel types rather than the current fragmented landscape. Methanol and ammonia appear positioned as medium-term leaders, but market dynamics could shift.


Beyond 2035, truly zero-carbon fuels produced from renewable energy must dominate if the industry hopes to meet 2050 targets. Whether that means green ammonia, green methanol, or technologies not yet commercialized remains uncertain.


What seems certain is this: sustainability has shifted from a corporate social responsibility initiative to a core operational and financial consideration. For aspiring ship owners evaluating opportunities, understanding these dynamics isn't optional. It's fundamental to assessing asset quality, understanding operational risks, and making informed ownership decisions in an industry reinventing itself in real time.


Conclusion


The shipping industry stands at an inflection point where environmental imperatives, regulatory requirements, and economic realities converge. Sustainability is no longer a distant goal or voluntary commitment. It's an active factor determining ship values, charter rates, financing costs, and operational viability today.


The best practices emerging in 2025 combine proven efficiency measures with selective adoption of alternative fuels where infrastructure supports them. Yet significant challenges remain, including capital costs and fuel availability, as well as technology uncertainty and operational complexity. No silver bullet exists, only difficult trade-offs and strategic decisions made amid considerable uncertainty.


For those exploring maritime investment opportunities, whether traditional ownership or fractional participation through tokenization, understanding sustainability dynamics is crucial. The ships being built and operated today will shape the industry for decades. Choosing assets positioned on the right side of this transition matters enormously for long-term returns and value preservation.


The maritime industry has weathered storms for centuries. This sustainability transformation represents perhaps its greatest challenge and opportunity yet. Those who navigate it successfully will define the industry's next era.


FAQS


What are the main sustainability challenges facing the shipping industry in 2025? 

The shipping industry faces three critical challenges: meeting IMO 2030 emissions targets, transitioning to alternative fuels amid infrastructure gaps, and managing the significant capital costs of retrofitting or acquiring eco-friendly ships.


What is the Carbon Intensity Indicator (CII) rating and why does it matter? 

CII rating measures a ship's annual carbon efficiency on a scale from A to E. Ships rated D or E for three consecutive years may face operational restrictions, making CII ratings crucial for ship valuations and charter rates.


Which alternative fuels are most viable for shipping in 2025? 

LNG currently leads adoption with over 600 ships in operation, while methanol and ammonia show long-term promise. Battery-electric propulsion works for short-sea routes, but infrastructure and safety challenges remain for most alternatives.


How does ship sustainability affect maritime investment returns? 

Sustainable ships command premium charter rates (up to 15% higher), face lower regulatory risks, maintain stronger resale values, and increasingly attract ESG-focused capital pools, directly impacting ownership returns.


What is the IMO's 2030 carbon reduction target for shipping? 

The International Maritime Organization requires a 40% reduction in carbon intensity by 2030 compared to 2008 levels, with an ultimate goal of 50% total greenhouse gas reduction by 2050.



Citations and Sources:


  1. International Maritime Organization (IMO) - Initial IMO GHG Strategy

  2. DNV Maritime Forecast 2024 - https://www.dnv.com/maritime/forecast-2024

  3. European Commission Fuel EU Maritime Regulation - https://climate.ec.europa.eu/eu-action/transport/reducing-emissions-shipping-sector/fueleu-maritime-initiative_en

  4. https://shipandbunker.com/news/world/206274-imos-mepc-meeting-votes-to-delay-adoption-of-net-zero-framework

  5. https://www.shipownersclub.com/latest-updates/news/emissions-trading-system-ets-shipping/#:~:text=The%20EU%2DETS%20works%20on,innovative%2C%20low%2Dcarbon%20technologies.

  6. https://www.researchgate.net/publication/363009723_Energy_saving_method_for_ship_weather_routing_optimization

  7. https://spectrafuels.com/slow-steaming-in-the-maritime-industry-and-its-implication-on-bunkering/#:~:text=Slow%20steaming%2C%20a%20prevalent%20maritime,concerns%20within%20the%20shipping%20industry.

  8. https://www.iea.org/news/new-iea-report-assesses-emissions-from-lng-supply-and-maps-out-opportunities-to-reduce-them

  9. https://www.iea.org/reports/ammonia-technology-roadmap/executive-summary

  10. https://www.transportation.gov/sites/dot.gov/files/2023-09/OSTX-Momentum-Toolkit-Maritime-Shipping.pdf

  11. https://www.bbc.com/news/business-58970877

  12. Maersk Sustainability Report 2023 - https://www.maersk.com/news/articles/2024/03/06/maersk-sustainability-report-2023

  13. https://www.sciencedirect.com/science/article/pii/S0025326X25001638

  14. https://www.imo.org/en/mediacentre/hottopics/pages/reducing-greenhouse-gas-emissions-from-ships.aspx

  15. Clarksons Research - Shipping Intelligence Network

  16. Poseidon Principles - https://www.poseidonprinciples.org/

  17. RightShip ESG Assessment Platform - https://rightship.com/

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